What Gen Z wants this holiday season

With the 2024 holiday season quickly approaching, brands and retailers face a unique challenge: catering to the most digitally-savvy, socially-conscious, and value-driven generation yet—Generation Z. Born roughly between 1997 and 2012, this group—now aged 12 to 27—is reshaping the retail landscape with their unique preferences and demands. With purchasing power estimated to reach $12 trillion by 2030, Gen Z is rapidly influencing not only the broader retail space but also the way businesses engage with consumers as a whole.

Qloo’s Insights platform is a powerful audience analytics tool for navigating Gen Z’s evolving preferences, offering brands the ability to craft strategies backed by data that resonate with this diverse and value-driven generation. With Qloo’s intuitive insights platform, businesses can uncover the unique tastes, behaviors, and interests of Gen Z across categories like fashion, entertainment, music, and dining. This data-driven approach enables companies to understand not just what Gen Z is purchasing, but why—allowing them to align their offerings with the causes and communities that matter most to this generation.

In this report

Qloo’s audience intelligence tool, Insights, has revealed detailed taste profiles for three audience segments that highlight the key trends shaping Gen Z’s values and interests: the Changemakers, the Self-Care Seekers, and the Social Gamers.

For each of these groups, we have identified the top brands that resonate most with their unique preferences and lifestyles. This comprehensive report provides a deeper understanding of Gen Z’s diverse tastes, offering actionable insights for businesses aiming to connect with these dynamic, values-driven consumers.