Media & Publishing
In today’s competitive media landscape, Qloo’s detailed consumer intelligence is essential for enhancing your content recommendations and maximizing advertising impact.
Use cases
Taste AI powers strategic solutions for Media and Publishing professionals
Content recommendations
Enhance your audience’s experience by leveraging Qloo to deliver personalized content recommendations. Our deep analysis of cultural preferences allows you to tailor content that increases user engagement and satisfaction.
Ad targeting
Improve the effectiveness of your advertising by utilizing Qloo’s comprehensive data on taste and cultural preferences. Our insights help fine-tune ad placements, ensuring they reach the most receptive audiences and deliver superior performance.
Distribution & marketing
Qloo empowers your team to craft smarter, more effective campaigns that resonate deeply. Optimize your distribution strategies and marketing initiatives with comprehensive insights into your target customers’ interests and media habits.
Customized acquisition
By showcasing precisely targeted messages and promotions, we help you attract and convert new prospects effectively, even without prior customer data.
Taste AI
Taste AI, hot off the press
With over ten years of advanced machine learning experience, Qloo's Taste AI provides accurate insights into consumer behaviors and preferences.
Anchored by an extensive database featuring over 575 million cultural data points and trillions of behavioral signals, it upholds the most stringent of privacy regulations, complying with GDPR and CCPA regulations. Its continuous learning mechanism allows it to evolve with shifting consumer trends, making it an effective tool for personalization while ensuring privacy is always protected.
JCDecaux is revolutionizing outdoor media by employing Qloo’s AI-powered cultural recommendation system
Qloo's geospatial consumer taste insights allow JCDecaux to precisely serve advertisements to the locations where that brand’s affinity is strongest. By integrating Qloo’s API directly into its data management platform, JCDecaux introduced advanced real-time ad optimization, enabling its clients' messages to reach audiences at precisely the right time and place. Qloo's cultural intelligence also provides JCDecaux's ad sales team with advanced audience analytics that are used to customize sales proposals, enhancing the sales team’s win rate.
JCDecaux’s partnership with Qloo yielded a staggering 10x ROI improvement in ad targeting accuracy and efficiency, demonstrating Qloo pivotal role in driving industry-leading results.
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