When integrated into real-time ad auctions, Qloo predicts the best brand to display to a user in milliseconds without relying on any PII or third-party cookies.
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Qloo is an award-winning platform for decoding consumers’ interests and preferences.
Use cases
Taste AI™ powers smarter ad targeting decisions
Content-based targeting
Use Qloo to uncover and predict a user’s specific preferences and behaviors based on their content consumption habits and digital interactions. Our deep analysis of consumer tastes allows you to display the optimal ad for high engagement and action.
Geographical targeting
Qloo maps hyper-detailed consumer interests at a city-block level. By integrating this intelligence into location-based advertising platforms and programs, Qloo unlocks more accurate and effective campaigns that resonate with audiences and deliver superior performance.
Taste AI
The technology behind the solution
With over ten years of award-winning experience, Qloo's Taste AI unlocks highly-accurate details about audiences’ interests and preferences.
Trained on an extensive and proprietary database featuring over 3.7 billion lifestyle entities and trillions of behavioral signals, it upholds the most stringent of privacy regulations, complying with GDPR and CCPA regulations. Its data ingestion and learning mechanisms keep it continuously up-to-date, making it an effective tool for more personalized ads while ensuring privacy is always respected.
JCDecaux is revolutionizing OOH ad targeting with Qloo’s Taste AI
Qloo's detailed understanding of consumer tastes by location allows JCDecaux to dynamically serve ads to the digital screens where that brand’s affinity with audiences is strongest. By integrating Qloo’s API directly into its data management platform, JCDecaux introduced advanced real-time ad optimization, enabling its clients' messages to reach audiences at precisely the right time and place. Qloo's cultural intelligence also provides JCDecaux's ad sales team with advanced audience analytics that are used to customize sales proposals, enhancing the sales team’s win rate.
JCDecaux’s partnership with Qloo yielded a staggering 10x ROI improvement in ad targeting accuracy and efficiency, demonstrating Qloo pivotal role in driving industry-leading results.
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