company

demystifying the intricacies of global tastes and preferences

Qloo^® is a leading AI company demystifying the intricacies of global consumer tastes and preferences.

The company operates one of the world’s most robust catalogs of notable people, places, things, and interests, coupled with a consumer behavior and sentiment database containing more than 10 trillion unique signals and zero Personally Identifiable Information (PII). By leveraging cutting-edge AI models, Qloo unlocks the value of these databases to understand and predict audiences’ interests and affinities with unrivaled accuracy.

Since 2012, Qloo’s award-winning Taste AI™ technology has helped multinational companies—including Netflix, Starbucks, JCDecaux, and Michelin—drive growth by powering personalized customer experiences and large language models, superior recommendations, data-driven marketing strategies, and advanced audience intelligence. Qloo is the parent company of TasteDive^®, a cultural recommendation engine and social community that allows users to discover what to watch, read, listen to, and play based on their existing unique preferences.

Founded in 2012 by Alex Elias and Jay Alger, Qloo set out to transform recommendation technology.

Alex Elias, then completing his J.D. at NYU Law School with a focus on internet privacy, envisioned a system that could predict and understand personal tastes across various domains without relying on identity-based data. His passion for culture and experience with the limitations of companies managing data in isolated environments shaped the initial vision.

Jay Alger brought his expertise from scaling Deepend, a digital agency he developed into a global organization, and his experience working with clients like Time Warner and Estee Lauder. Together, they launched Qloo to overcome the fragmentation in taste graphs and provide nuanced recommendations that span multiple domains.

As privacy regulations like GDPR and CCPA emerged, Qloo’s approach to privacy-conscious recommendations became paramount. The 2019 acquisition of TasteDive enhanced Qloo’s capabilities and solidified its market position. Today, Qloo is a leader in providing advanced, ethical AI solutions that respect user privacy while delivering personalized experiences, proving that a deep cultural understanding can be effectively combined with cutting-edge technology.

The institutions and individuals powering our mission

Qloo has raised over $75 million across fundraising rounds from a combination of leading institutional investors and individuals across the entertainment and other financial sectors, including: