Zero-party and first-party data represent just a sliver of a customer’s preferences, and traditional third-party data is too generic or incomplete. For more than a decade, Qloo® has been the leader in offering proprietary, AI-powered consumer taste data that fully complies with all global privacy requirements.
Qloo’s extensive database goes beyond high-level customer psychographics and interests, containing over 3.7 billion notable people, places, things, and interests, each enriched with millions of detailed attributes, and trillions of anonymized consumer sentiment signals, all anonymized for your use.
Culture changes in the blink of an eye, so your data should also. Qloo has pioneered cutting-edge techniques for keeping our data assets up-to-date, clean, and expansive, reflecting the latest global trends.
License Qloo’s data with confidence - our technology has never relied on Personally Identifiable Information (PII). Instead, our solution uncovers connections between lifestyle entities and preferences independent of identity.
Qloo enriches a jewelry brand's first-party data, significantly expanding their understanding of customer interests. Expanding the brand’s database not only helped increase the LTV of existing customers but also enabled the brand to target new audiences who resembled their best clients.
Qloo’s data gets us closer to our existing customers and is super helpful for finding and attracting new people that look like our current best customers. This specific taste data will help us activate across different marketing channels and inform our retail store expansion.
