CPG
With Qloo’s global consumer taste intelligence, predict market needs and drive strategic growth in an era where customization is the highest priority.
Use cases
Deeper customer connections start with Qloo’s Taste AI™ engine
Inventory optimization
Use Qloo to precisely map regional shopper preferences to ensure the right products are available where they’re most desired, boosting sales and minimizing excess.
Market expansion
Expand your reach with confidence using Qloo’s insights into global consumer tastes and behaviors. Whether entering new international markets or targeting fresh demographics, rely on our data to inform your growth strategies.
Campaign optimization
Enhance your marketing success with deep insights into target customer preferences and media habits. Qloo empowers you to craft smarter, more effective campaigns that truly engage and convert.
Partner selection
Identify the most impactful influencers, celebrities, and brand partners using Qloo’s deep consumer insights. Align your collaborations to mirror the genuine preferences of your target audience, maximizing engagement and loyalty.
Personalized promotions
Optimize promotional strategies with Qloo’s regional consumer data analysis. Uncover which offers will resonate best in specific markets, maximizing impact without the need for first-party data.
Trend analysis
Stay ahead of the curve by using Qloo to detect emerging consumer trends. Our analysis helps product teams develop new SKUs that align with evolving preferences, ensuring timely and resonant product launches.
Taste AI
Get a taste of Qloo’s AI solution
Qloo's Taste AI employs advanced machine learning techniques to provide accurate insights into consumer preferences and behaviors.
Grounded in an extensive database featuring over 3.7 billion cultural touchpoints and trillions of behavioral signals, this technology maintains strict privacy adherence to GDPR and CCPA standards. Its continuous learning capability allows it to stay responsive to evolving consumer trends, making it an essential resource for personalization that upholds privacy integrity.
Elevating brand partnerships with AI-driven audience insights
Netflix leverages Qloo’s insights to identify strategic merchandising partnerships that align with audience interests and take the appeal of its IP to store shelves, creating deeper connections with fans and driving crucial incremental revenue.
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