Behavior & Sentiment Database
Qloo’s vast consumer behavior and sentiment database, featuring over 10 trillion data points, captures how people interact with the world—all without using Personally Identifiable Information (PII).
Data types
Our database powers our machine-learning models with real-time implicit and explicit behavioral signals, going above and beyond the reach of traditional surveys and panels
Transactions
Credit and debit card purchases across various categories reveal spending patterns and consumer priorities, helping to identify emerging trends and preferences in real time.
Digital interactions
Analysis of online reviews, follows, likes, and comments provides a direct window into consumer opinions and engagement levels, offering insights into brand loyalty and product reception.
Location data
Geospatial travel patterns and localized engagement illuminate preferences for local services, travel destinations, and lifestyle choices.
Engagement signals
Monitoring digital content impressions, views, and listens helps gauge interest and popularity, allowing us to measure the impact of media and content across different demographics.
Demographics
Anonymized data on age, gender, and other demographic details enriches our understanding of market segments, enabling more tailored marketing strategies and personalization.
Psychographics
Data points that describe lifestyle, opinions, identity groups, and values help us understand the deeper motivations and preferences of consumers.
Integrating behavior with cultural context
Qloo's behavior and sentiment database works in concert with our entity database to paint a comprehensive picture of consumer preferences. By correlating anonymized behavioral data with detailed cultural entity information, we can uncover not just what consumers are doing, but also why they might be doing it.
Privacy by design in every data point
In line with our core commitment to privacy, Qloo® ingests behavior and sentiment data signals without any of the associated identities, ensuring we never interact with Personally Identifiable Information (PII). By strictly adhering to major data protection regulations like GDPR and CCPA, our technology guarantees that consumer insights are derived without any PII, safeguarding user privacy while providing rich, actionable intelligence.
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