For over a decade, Qloo's Taste AI™ technology has enabled companies to stay ahead of the trends, unlocking effective, data-driven growth strategies that truly resonate with audiences.
Audience Intelligence
Consumer tastes evolve rapidly, and heightened privacy regulations only intensify the challenge.
Qloo's Taste AI technology uncovers and predicts the dynamic interplay between people and the world around them, revealing the truth behind your customers’ interests and preferences with street-level precision.
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Qloo's Taste AI technology uncovers and predicts the dynamic interplay between people and the world around them, revealing the truth behind your customers’ interests and preferences with street-level precision.
Use cases
Drive growth with precision audience intelligence
Media planning
Deepen your understanding of target customers' interests and media habits, fueling smarter creative strategies and more targeted media placements.
Merchandising & partnerships
Product development and merchandising teams use Qloo to uncover customers’ retail preferences and identify top potential partners for collaborations.
Trend analysis
Stay ahead of market trends by analyzing diverse consumer data points, from online reviews to social media buzz.
Market expansion
Whether entering new international markets or appealing to new demographics, Qloo powers data-driven growth strategies by revealing the tastes and behaviors of any audience.
Personalized rewards
Use Qloo to develop rewards programs that not only identify the most suitable partners but also ensure that the right rewards reach the right customers, enhancing loyalty and engagement.
Real estate planning
Infuse hyper-localized consumer insights into pre-construction planning to choose the right mix of tenants, amenities, and design that appeals to your ideal demographic.
Seamless integration of Qloo’s intelligence
Enterprise API
Amplify your data analytics with Qloo’s easy-to-implement, low-code API, enriching your understanding of your customers’ tastes and preferences.
Insights Platform
Access, analyze, and share consumer preferences and market trends through our easy-to-use Insights platform - no technical skills required.
Elevating brand partnerships with AI-driven audience insights
Netflix leverages Qloo’s insights to identify strategic merchandising partnerships that align with audience interests and take the appeal of its IP to store shelves, creating deeper connections with fans and driving crucial incremental revenue.
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