Insights by Qloo simplifies audience research, resulting in insight-driven growth strategies that center around customers’ interests, preferences, and behaviors.
INSIGHTS BY QLOO™
The power of Qloo’s Taste AI™ consumer intelligence engine is now accessible with the click of a button.
Use cases
Power your research with Insights by Qloo
Smarter media buys
Gain a detailed understanding of target customers’ interests and media habits, inspiring more effective creative and media buys that truly engage your target audience.
Data-driven merchandising
Analyze customer preferences across categories to enhance product development and merchandising strategies.
Targeted partnerships
Identify the most aligned companies and celebrities for partnerships, ensuring they resonate with your audience.
Understand your audience
Leverage detailed cultural and behavioral insights to craft content and campaigns that truly engage your audience.
Strategic growth
Power your expansion efforts with data-driven strategies, revealing audience tastes and behaviors for new markets.
Stay ahead of trends
Identify emerging trends by analyzing consumer preferences and sentiment, guiding content creation that resonates.
Personalized rewards
Discover customers’ passions across all verticals to inform truly personalized rewards programs that enhance loyalty.
Optimize real estate planning
Develop strategies for attracting and retaining tenants that align with what consumers want, enhancing your property appeal and improving location selection.
Taste intelligence in one click
Our Insights platform gives you quick and easy access to detailed analyses of consumer behavior and cultural trends. Our tool distills vast amounts of data into clear, actionable insights, enabling you to make informed decisions faster and with greater confidence.
Customized for your needs
Customize the Insights dashboard to focus on the research that matters most to your business. Whether you're tracking consumer trends, comparing audience preferences, or researching partnership opportunities, our flexible platform can adapt to your needs.
Leverage the latest insights
Qloo's Taste AI continuously integrates billions of real-time data points, ensuring that your strategic decisions are informed by the most current and relevant insights. Take advantage of our up-to-the-minute analytics to stay ahead in a fast-paced market.
Privacy is our priority
Qloo’s Insights tool is built to comply with the highest privacy standards, including GDPR and CCPA. We do not process or handle any Personally Identifiable Information (PII), and we ensure that all data is processed with the utmost integrity and security, giving you peace of mind while you explore consumer insights.
Insights by Qloo makes our Taste AI engine accessible to all. Fine-tuned for more than a decade, Taste AI reveals and forecasts consumers’ interests and preferences.
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