Analyze audiences and competitors

Explore detailed audience interests and preferences with Qloo’s Taste AI

Consumer trends change on a dime, making it hard to keep your finger on the pulse of culture and competitors.

For more than a decade, Qloo's Taste AI solution has been trusted by companies in need of highly accurate, yet privacy-safe, audience insights that power data-driven growth strategies.

Use cases

Power insight-driven growth with Qloo’s AI-powered intelligence

Analyze - Audience research

Audience research

Input anything (e.g., demographics, psychographics, purchase history, cultural preferences) and instantly explore the tastes of these audiences.

Analyze - Trend analysis

Trend analysis

Stay on top of rapidly evolving trends by analyzing consumer tastes and preferences in real time, from online reviews to social media chatter.

Analyze - Market expansion

Market expansion

From expanding to new geographies to appealing to new audiences, Qloo powers data-driven growth by revealing the details of any audience’s tastes and interests.

Analyze - Competitive analysis

Competitive analysis

Dive deep into the taste profiles of your competitors’ customers and fans to understand how your brand could win over and acquire these key audiences.

Qloo's Taste AI solution uncovers the dynamic interplay between people and the world around them, revealing the details of any audience’s interests on a block-by-block level.

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Qloo's Taste AI solution uncovers the dynamic interplay between people and the world around them, revealing the details of any audience’s interests on a block-by-block level.

Flexible options for accessing Qloo’s intelligence

Quick-setup API

Integrate Qloo’s taste intelligence directly into existing systems and platforms with our easy-to-implement, low-code API.

Insights Platform

Explore audience insights and market trends with our easy-to-use and highly collaborative Insights platform - no API implementation required.

Launching new consumer products with AI-driven insights

Netflix leverages Qloo’s intelligence to uncover merchandising partnerships that best align with their viewers’ interests, taking their IP to store shelves and driving crucial incremental revenue.

Netflix - Launching new consumer products with AI-driven insights
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