Qloo’s Taste AI is a privacy-compliant intelligence engine that reveals consumers’ nuanced interests and preferences, unlocking customized creative ideas, media plans, and growth strategies.
Plan marketing and media campaigns
Amidst ever-evolving consumer trends and increased signal loss, it’s never been more difficult to craft campaigns that connect with target audiences.
Use cases
Tap into new consumer insights with Qloo
Creative inspiration
Memorable campaigns start with powerful creative insights. Qloo’s AI-powered intelligence offers a detailed view of any target audience’s likes, interests, and desires, informing creative ideas that can break through the noise and connect with customers.
Media planning
Qloo’s data reveals the media habits of your target audience. From their favorite TV shows and podcasts, to their most followed celebrities and brands, Qloo provides essential details that sharpen media strategies and partnership decisions.
Taste AI
The world’s largest consumer intelligence database
Perfected for more than a decade, Qloo's Taste AI unlocks highly-accurate details about any audiences’ interests and behaviors.
Trained on an extensive and proprietary database featuring over 3.7 billion lifestyle entities and trillions of behavioral signals, it upholds the most stringent of privacy regulations, complying with GDPR and CCPA regulations. Its data ingestion and learning mechanisms keep it continuously up-to-date, making it an effective tool for creative inspiration and media planning.
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