The state of consumer insights in 2025

Consumer insights are no longer just about understanding what people want today—they’re about predicting what they’ll want tomorrow. As consumer tastes evolve faster than ever, businesses must stay ahead, deciphering the trends shaping customer behavior and finding meaningful ways to connect in response. Fortunately, advancements in AI have unlocked unprecedented capabilities, from uncovering hidden links between what people love—like the connection between a favorite song and a preferred wine—to predicting trends and gauging public sentiment in real time. These tools are not only reshaping how we gather insights but also raising expectations for what brands can deliver.

In this report

We take a closer look at the key shifts shaping the world of consumer insights in 2025. As businesses face evolving technologies, rising privacy expectations, and the growing role of AI, staying informed is more important than ever.

You'll discover: 

• Emerging trends in consumer insights for 2025: How businesses are adapting to shifting consumer expectations and technological advancements.
• The evolving role of AI in audience understanding: Where AI excels, where it falls short, and how it’s reshaping traditional research methods.
• Key challenges in a privacy-first world: Strategies for balancing data-driven insights with growing privacy regulations.
• The power of first-party data: Why it’s becoming more valuable and how businesses are leveraging it effectively.
• Advice from industry leaders: Actionable insights on improving consumer understanding and maximizing data investments.