Market expansion made smarter with Qloo’s Insights

When expanding into a new market—whether it’s a different region, a new demographic, or even launching an entirely new product—businesses need more than just intuition to succeed. Cultural differences are greater now than they’ve ever been in our lifetimes and change rapidly, meaning organizations need data-driven insights that paint a clear picture of their audience. 

Market expansion starts with Insights by Qloo, a platform designed to help businesses grow confidently by offering privacy-safe, highly accurate consumer insights. Let’s explore how Qloo’s AI-powered platform can empower your strategic growth.

Geographic expansion: Enter new regions with confidence

Breaking into new geographical markets is one of the most challenging forms of market expansion. Each region comes with its own unique audience behaviors, preferences, and cultural nuances. Without understanding what drives these audiences, businesses can miss the mark when trying to establish themselves.

With Qloo’s Insights tool, you gain instant access to local consumer preferences from any region around the world, allowing you to craft your market expansion strategies with precision. Our AI analyzes cultural, behavioral, and lifestyle data so that you can understand what motivates potential customers in different areas, identify emerging trends within new markets, and anticipate how local preferences can impact your brand’s reception. 

​​Take Clarion Partners, for example. As a major player in real estate investment, they had their eyes set on helping a top athleisure brand expand to Chicago’s Michigan Avenue—one of the most competitive retail hubs in the area. But the retailer was concerned about how they’d stand out with so many of their competitors already in the neighborhood. With Qloo, Clarion discovered that this brand was more than liked by local shoppers—it was their top choice. Armed with Qloo’s data, Clarion was able to show the athleisure brand that they could thrive, even in a crowded market, leading to a successful market expansion onto the Magnificent Mile.

Whether you’re a global brand looking to tap into an entirely new continent or a local business expanding to nearby cities, Qloo’s Insights tool provides any business the competitive edge needed for success in new markets.

‍Attract new audiences: Reach untapped demographics

Marketing an existing product or service to a new demographic requires more than an expanded advertising budget—it requires deep insight into your target customer’s preferences, habits, and interests. With Qloo, you can dive into the data to learn exactly what makes different personas tick.

Our AI-driven platform helps you uncover the interests and preferences of any audience, from Gen Z consumers in Georgia to eco-conscious buyers in Ohio. Armed with this powerful insight, you’ll be able to create marketing campaigns that resonate with your new target demographic and identify audience affinities that might influence purchasing behaviors. 

For example, Qloo worked with a digitally native jewelry brand that needed to expand beyond its established base of female customers on the East and West Coasts. The brand had set ambitious goals to grow its appeal among women in Southern states and men across the country, while also planning for brick-and-mortar stores in key regions. By partnering with Qloo, the brand was able to identify precise locations where interest in its products was strongest amongst these two new target demographics, guiding its market expansion strategy into new geographic areas. Qloo’s location-based data allowed the brand to pinpoint key streets and neighborhoods for new retail stores, reducing the risks associated with these substantial real estate decisions.

By understanding the why behind audience behavior, you can adjust your messaging, personalize your product offerings, and build marketing strategies that speak directly to your new customer base.

Launch disruptive products: Ensure a successful market entry 

Bringing a category-defining product to market is no small feat. To maximize impact, brands need to find the right audiences that are likely to embrace innovation—and fast. Qloo’s consumer intelligence platform helps inform your go-to-market strategy by identifying the segments most likely to engage with your product.

Qloo’s Insights platform allows you to identify audience insights that will help your brand create the perfect launch strategy. By evaluating Qloo’s features like our affinity scores and heatmaps, you can predict how your product will perform across different audiences. Qloo’s data allows you to focus on the most relevant customer segments, saving both time and resources. 

When Netflix wanted to take its brand beyond streaming and into the merchandising world, it needed more than just viewership data to make informed decisions. By partnering with Qloo, Netflix gained a deeper understanding of its audience’s broader cultural interests. This allowed them to create successful product lines, such as the Stranger Things x Vans collection, which perfectly aligned with their fans’ tastes. Qloo’s insights also helped Netflix shift from launching Bridgerton-themed tea products to more popular coffee-related merchandise, ensuring the product resonated with their predominantly American audience. This data-driven approach not only fueled Netflix’s product success but also opened new opportunities for market expansion beyond their core streaming business.

With Qloo, you can launch your next product confidently, knowing that you’re reaching the right audience at the right time.

Market expansion done right with Qloo

Whether you’re looking to expand geographically, attract new audiences, or launch a groundbreaking product, Qloo’s Insights tool offers the intelligence you need to grow confidently. By combining AI with a wealth of global cultural and behavioral data, we provide businesses with the deep understanding they need to drive successful market expansions.

Ready to grow your market’s potential? Schedule a demo today to see how Qloo can help you grow. 

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