Introducing Creatives — our biggest update yet to Insights by Qloo™

Great marketing campaigns start with great insights. But turning vast amounts of consumer data into actionable creative strategies can be a challenge, even for the greatest strategists. 

Introducing Creatives, the latest addition to Insights by Qloo^BETA. Creatives simplifies the hardest parts of audience intelligence and creative strategy by using the power of generative AI to transform Qloo’s detailed consumer intelligence into marketing strategies, campaign ideas, and content. 

With Creatives, marketers and agencies can instantly move from insights to execution, making it easier to craft campaigns that resonate with audiences on a deeper level. Whether it’s developing unique personas, brainstorming fresh ideas, or refining messaging, Creatives acts as an on-demand creative partner built to streamline every step of the process.

Creatives is designed to host an ever-growing suite of individual genAI tools. At launch, we’re excited to introduce one of its most powerful features: Persona Builder.

Know your audience inside out with Persona Builder 

You know who your broad audience is, but how well do you understand the nuanced sub-communities that comprise your customer base? Effective marketing demands this level of detail, beyond just surface-level demographics. Qloo’s Persona Builder goes deeper, offering a close look into the psychographics that define the different segments of your audience. By analyzing interests, values, and cultural preferences, Persona Builder uncovers the motivations that drive consumer choices, helping you connect with them meaningfully, identify key audience segments, tailor messaging to fit their unique preferences, and uncover opportunities for deeper engagement.

What you’ll gain:

• A clear view of your audience’s different motivations and interests
• Data-backed insights to craft messaging that speaks directly to each segment
• The ability to anticipate trends and align with evolving consumer preferences

‍Why Creatives?

Creatives makes it easier than ever to turn data into marketing strategies that work. Forget the guesswork—designed for speed and precision, Qloo’s Insights platform helps marketing teams unlock creative ideas rooted in real consumer insights. Every recommendation is backed by Qloo’s award-winning intelligence engine, ensuring your strategies are always based on data, not assumptions or unfounded hallucinations. In fact, every output you generate using Creatives is accompanied by citations from Qloo's Taste AI™—think of it as Qloo showing its work. If you need to truly understand your customers, Creatives is here to help.

Bring your creative strategy to life with data-driven insights. Schedule a demo of Creatives today and see how Qloo’s intelligence can fuel your next big campaign with actionable ideas and deeper audience understanding.