Finding the perfect tenant: Qloo’s approach to retail void analysis

Every empty retail space represents untapped potential—whether it’s a beloved restaurant chain that hasn’t yet opened nearby or a clothing brand that local shoppers can’t currently find in the area. Retail void analysis helps you seize these opportunities before they become someone else’s success. It’s all about pinpointing what your commercial space is missing and turning those gaps into opportunities that resonate with your community’s tastes.

At Qloo, we help simplify retail void analysis by using our proprietary data to map out local brand preferences and reveal where opportunities lie. Our approach cross-checks beloved brands with existing offerings, revealing where your real estate has room to grow. If shoppers in a particular area show a strong affinity for affordable clothing but don’t have any thrift stores, we can instantly identify that as a prime opportunity. Our technology turns complex data into actionable insights so you can fill your retail spaces with brands that resonate.

For example, let’s say your shopping center has everything but a specialty coffee shop, and the area’s data shows a strong affinity for a particular brand of artisanal brews. With Qloo’s Insights platform, you can create a geofence around the area of interest and quickly identify which high-affinity coffee brands are missing. These insights turn that empty spot into a golden opportunity to bring in exactly what your community wants.

With retail space availability becoming increasingly limited, it’s more important than ever to make informed decisions about which brands to bring in. By analyzing retail voids with Qloo, you can strategically fill those spaces and maximize your price per square foot by catering to local consumer preferences. This approach creates an environment that not only attracts shoppers but encourages them to return. This isn’t just for mall owners, either. Brokers can also leverage these insights to understand where specific brands are in demand. 

Of course, sometimes, the brands that people want the most aren’t a perfect fit for the available space. Maybe they need a massive retail footprint, and you’ve only got a 2,000-square-foot space available. Qloo’s Taste AI is constantly evolving to tackle these nuances, but even now, there are creative ways to adapt. Smaller-format versions or limited-time pop-ups can be great solutions. No matter the size of your space, Qloo can help you explore the best options and find the right partnerships.

Retail void analysis isn’t just about filling empty spaces. It enables you to craft an experience that keeps shoppers happy and returning for more. It’s the difference between a mall that feels like an uninspired collection of stores and one that feels like it truly belongs in its community. By tapping into local preferences, you’re making your space relevant, engaging, and profitable.

So when you’re ready to fill those gaps with purpose, Qloo is here to help. With insights that capture the full spectrum of consumer tastes and trends, we’ll make sure your spaces are not just filled, but filled right.

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