Qloo can analyze taste by location. We help brands better understand neighborhoods, cities and countries, both from the perspective of the residents that live there and the businesses that serve them.
Qloo is also uniquely able to bridge the divide between geographical tastes and media preferences, navigating across domains from one to the other.
Qloo can help you understand the taste of residents in any geographic area, however small or large:
Qloo can also provide you with a detailed understanding of the entities that exist in any given geographic area:
Union Square Hospitality Group has created some of world’s most beloved restaurants, cafes, and bars. The company now extends beyond the walls of its restaurants. In addition to creating Shake Shack, USHG offers operational consulting and runs a multifaceted catering and events business, Union Square Events. With operations in New York, Las Vegas, and Washington, D.C.. USHG holds 28 James Beard Awards and numerous accolades for its distinctive style of hospitality.
Union Square Hospitality was looking at various prospective lease locations in a major urban center, and wanted to understand what granular entities (restaurants, music, fashion etc.) and genres of cuisine were most correlated to each lease location (with a defined radius around) in order to better evaluate the potential restaurant opportunities to open at each.