Solutions

Algorithmic Casting And Enterprise Partnership Selection

Qloo’s AI helps major brands and enterprises evaluate potential casting and partnership decisions algorithmically, and has driven major ROI in brand partnerships, casting and spokesperson selection by ensuring that the tastes are aligned with the target audience, resulting in often less obvious choices that have high impact.

Qloo’s API can help taste graph enables you to hyper-target your query to suit your precise needs, for example, some sample queries might include things like: people known to have an affinity or transaction history with Brand X or cultural factors A, B and C in the USA:

  • Who is the most correlated celebrity chef?
  • What are the most correlated cosmetic brands?
  • Who are the most correlated actors, directors, locations, to produce and distribute content?
  • What are the most correlated podcasts to do an integration with?

KEY FEATURES

  • Hypertargeting based on over 150 million factors, results are highly granular, actionable, accurate insights about audience taste
  • No PII is required. All predictions are made based on fully anonymized user data. Qloo’s personalization service is fully GDPR compliant.
  • Qloo’s entity library is fully crosswalked, and thus able to seamlessly integrated with 3rd party APIs and major identifiers, including correlations to specific platforms such as Instagram or Twitter

HOW IT WORKS

  • Qloo’s AI can accept audience definitions based on any combination of cultural entities or factors, that way personalization is completely anonymized
  • Results are returned via the API within milliseconds
  • Output can be filtered based on attributes to achieve the desired insight

Multinational Fashion Brand

One of Qloo’s API customers is a multinational clothing-retail company known for its fast-fashion clothing for men, women, teenagers and children, operating in over 50 countries with thousands of stores and more than 100,000 employees.

Helping Fashion Connect with Music

When a leading fashion brand wanted to launch a music initiative globally, they used Qloo’s API to pull data on the most correlated music artists to different clothing labels and regions in order to sign partnerships. The initiative was a big success, achieving high watermarks of earned media.


IAC

IAC is an American holding company, that owns over 150 brands across 100 countries, mostly in media and Internet headquartered in New York City.

IAC wanted taste-driven data for national TV spots

CMO of Major division within IAC used Qloo’s Cultural AI to ascertain what media correlations where most relevant to highly targeted consumer they were trying to capture, in order to inform precise media buys with high ROI.


Starwood Capital

Starwood Capital Group is an investment firm headquartered in Greenwich, Connecticut with diversified real estate and hotel assets and over $51 billion under management.

Investment Firm Uses Preference Insights To Inform Brands

Starwood wanted to pull insight to inform enterprises partnerships across different hotel brands. For instance, which cosmetic brands to use in each location of the branded 1Hotels?

This resulted in hyper targeted insight based on cultural AI, achieving higher relevance and personalization to the target guests’ desired experiences.


Cross Creek Pictures

Cross Creek Pictures is an Oscar-winning independent production company & financier working closely with top filmmakers to develop, produce and finance feature films

Studio wanted AI-driven insight into production decisions

Cross Creek wanted to get valuable insight into consumer taste about particular film during the pre-production phase to help inform packaging decisions and align key stakeholders. Cross Creek was drawn to Qloo’s cross-domain AI which allowed for inputs of factors such as a “music artist” (in the case of a biopic about a musician) and being able to pull most correlated music, directors, actors, across segments to help with casting, scoring, and packaging the film successfully.

This approach was highly successful and applied to many pre-production contexts, including instances where they had optioned a book, and used the individual “book” entity as a route through to Qloo’s AI in order to populate data across all relevant domains for producing a movie based on that content.


Contact us for Enterprise Partnership Selection AND ALGORITHMIC CASTING: