Report
Consumer tastes are always evolving, and each year brings its own surprises. Some brands are able to capture—even influence—the cultural zeitgeist, while others struggle to keep pace with shifting preferences. Understanding these dynamics offers a fascinating glimpse into how trends take shape—and what drives people to connect with certain brands over others.
In this report
At Qloo®, we measure these cultural shifts with our popularity score, a metric that captures how a brand ranks amongst its peers on overall interest and engagement. Measured on a scale from 0 to 100, this score offers a snapshot of cultural relevance, and in the context of brands, reveals who’s leading the pack and who’s struggling to keep up. The brands featured in this report are ranked based on the magnitude of their changes in popularity, showcasing the most dramatic rises and falls of the year.
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