Qloo travel insights

As we approach the mid-point of 2024, the travel industry stands at a pivotal point of growth and opportunity. Revenge travel—the post-pandemic surge in travel demand—may be subsiding, but travelers are maintaining interest in exploring new destinations and travel experiences. According to Deloitte’s 2024 Travel Industry Outlook, consumer bookings for hotels and flights remain steady, and the enthusiasm for organizing trips this year is on the rise.

This sustained interest presents a significant opportunity for the travel industry to adopt innovative strategies that address the evolving needs of today’s travelers. While traditional first-party data can offer some insight into consumer tastes and preferences, the ever-changing nature of consumer behavior now demands a more nuanced approach. As the need for data-driven consumer insights grows, Qloo’s expansive cross-category database and cutting-edge Taste AI technology can empower travel providers to create more compelling, personalized travel experiences.
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In this report

Qloo’s Taste AI technology has revealed detailed taste profiles for four distinct audience segments aligned with 2024 travel trends:

1. The Sports Fan
2. The Thrill Seeker
3. The Wellness Traveler
4. The Foodie

For each of these traveler types, we have identified their:

• Top destinations
• Favorite fashion brands
• Preferred retail brands
• Go-to accessory brands

This report provides a comprehensive overview, offering valuable insights for businesses looking to effectively target and engage with these specific consumer groups based on their unique travel and lifestyle inclinations.