Enrich your first-party data in a post-cookie world with Qloo

One of the most anxiously anticipated shifts in the history of digital marketing has finally arrived. In January, Google began blocking third-party cookies for 1% of its users, marking the beginning of the end of the third-party cookie. While it may be months until we see the deprecation of the other 99%, companies can no longer afford to delay taking action. Businesses that don’t embrace new opportunities to enrich their first-party data are at risk when the change affects all users.

But just because the cookie is crumbling doesn’t mean the pressure to collect more data should fall on your business. Many brands have embraced data clean rooms to begin enriching their own first-party data with other companies’ first-party data to create more detailed profiles of their customers. This is a valuable approach, but factors like poor match rates and low data maturity can impact its success. Luckily, Qloo can be integrated into those same clean rooms to instantly join our extensive cross-category knowledge of cultural tastes and preferences to a brand’s first-party data.

No matter how you choose to navigate the post-cookie digital landscape, Qloo is an essential partner in unlocking the potential of your first-party data by supplementing it with the world’s most advanced cultural intelligence engine. Qloo’s Taste AI can significantly enrich your first-party data, allowing your business to tailor recommendations, develop loyalty programs that resonate deeply, and craft experiences aligned with what your customers love.

Understanding Qloo’s taste AI

As a business, your first-party data is arguably one of your most critical assets — but making informed marketing decisions often requires a broader understanding of your audience than first-party data can provide. First-party data primarily consists of transaction histories, website interactions, and customer feedback, but it falls short of providing comprehensive cross-category insights about your audience, information crucial for effective audience segmentation and personalization that truly resonates. As a result, the deprecation of the third-party cookie intensifies the need to enrich your company’s first-party data with alternative sources.

Qloo offers a single, streamlined approach to overcoming your data challenges. Qloo’s Taste AI is composed of a groundbreaking cultural intelligence engine created specifically to decode the intricacies of human tastes and preferences. At its foundation lies a vast cultural database, boasting over half a billion people, places, and things that paint a detailed portrait of the global cultural landscape. Building on this, Qloo’s proprietary database offers insights into consumer behavior and preferences, discovering how individuals across the globe interact with culture in real time. Finally, Qloo’s advanced AI algorithms sift through this vast array of information, drawing inferences between data points to identify and predict consumer tastes and preferences with incredible accuracy.

With the help of Qloo’s AI, your business can flourish amid the signal loss caused by the phasing out of third-party cookies. By leveraging Qloo’s comprehensive data and deep cultural insights, you can deliver finely tuned, personalized recommendations to your customers, construct loyalty and rewards programs that deeply resonate with your audience, and create fresh, innovative retail and digital experiences. Don’t just adapt to the changing cookie landscape — lead the charge into the future of personalization.

Transforming business strategies with Qloo

Third-party cookies have long been the foundation of programmatic advertising campaigns. With their deprecation posing a significant challenge, Qloo’s integrations with digital publishers, media networks, and programmatic platforms are stepping in to bridge this emerging gap. But third-party cookies have also been crucial for providing critical signals needed for essential marketing strategies, such as personalized recommendations and rewards programs. Here, too, Qloo offers a strong solution, ensuring these strategies remain impactful in the absence of third-party data.

Today, personalization is no longer a nice-to-have—it’s now an expectation for consumers, particularly as companies continue to integrate new AI technologies into their workstreams. According to Salesforce, 73% of customers expect companies to understand their unique needs and expectations. In the past, using cookies made it simpler for businesses to provide personalization at scale. However, with the deprecation of third-party cookies, the growing challenge of signal loss makes personalization a challenge.

Luckily, Qloo is the answer to these concerns. With Qloo’s AI, businesses can master the personalization of recommendations and feel confident that every interaction is tailored to their customers’ unique preferences. Qloo has been helping clients excel in personalization for years—Michelin, for example, leveraged Qloo’s Taste AI to provide their customers with highly curated suggestions that aligned with their lifestyles and interests while maintaining Michelin’s distinguished standard of excellence. Michelin’s partnership with Qloo yielded a 273% increase in booking volume during A/B testing, showcasing the value of increased personalization. With the benefits of Qloo’s technology, your company can foster a sense of individual care and attention, boosting customer satisfaction and engagement.

Qloo’s value extends far beyond recommendations. Today’s consumers are looking for ways to engage with brands that resonate with their interests and preferences. As a result, loyalty programs are quickly evolving beyond the traditional “one-size-fits-all” model. It’s more important than ever to transform your business loyalty programs beyond a basic point system. Qloo enables your business to offer dynamic, personalized rewards and experiences that genuinely resonate with your customers’ unique interests. With Qloo’s insights, your business can design the perfect loyalty program that captures your customers’ revealed preferences, enhancing customer retention and deepening the relationship between your brand and your audience.

By enriching your first-party data with Qloo’s Taste AI, you can also create in-person and digital experiences that speak directly to the hearts and minds of your customer base. 63% of consumers said they’d think more positively of a brand if it gave them more valuable, interesting, or relevant content—a goal easily achievable with Qloo. From targeted product lines and services to bespoke online content, Qloo’s insights help align every aspect of your business with the latest consumer trends and preferences, ensuring your offerings are always on point.

No cookies? No problem.

As we anticipate the official end of third-party cookies, it’s clear that enriching your company’s first-party data is essential to crafting a successful business strategy that meets the increasing personalization needs of your customers. As personalization and customer experience become the ultimate differentiators, Qloo sets you up with the tools you need to not just compete but lead within your industry.

Qloo stands out not just because of our ability to enrich data but because of our commitment to doing so in a privacy-compliant manner. In today’s landscape, respecting consumer privacy isn’t just ethical; it’s essential. Our approach ensures you can harness the full power of cultural intelligence without compromising on privacy, building trust with your customers as you go.

Ready to explore what Qloo can do for your business? Contact us today for a consultation. Let’s unlock the future of personalization together.